It’s odd. I was thinking about Measure Map the other day. It’s the easy to use, blog specific, website stat tracker/blog analysis tool. I’ve been using it for Cinder Inc. for a year or so now, and have loved how it gave me great data on who came, and from where among other things.
Of course, Google bought Measure Map and any updates on it ceased. I was worried that with the Google buyout that it was just something they picked up, so it wouldn’t compete with their own Google Analytics. I have been playing with Google’s own tool for a few weeks now, and while it’s useful, it wasn’t very user friendly, and much of it’s features just didn’t seem all that useful with the amount of traffic that Cinder Inc. gets.
Today, Jeff Veen, the lead designer on the old Measure Map project, announced today a new version of Google Analytics, full of many of the features that made Measure Map easy to use, but also with a much more power and usability behind them. It’s a cross breed of the two previous programs, but so so much more it looks like.
They are rolling it out slowly to their users, with the top users getting it first. I look forward to the time I can play with it here in the future!
